Being a fashion journalist

Being a fashion journalist

Hello, Goeie middag, Kunjani

Do you dream of a high-powered career in the exciting international world of fashion? Want to be a fashion buyer, designer, stylist, editor or more? Then FEDISA is your ultimate choice to make your dreams come true with one of these exciting qualifications.

Registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration Certificate No. 2007/HE07/001

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Choose your Qualification

Diploma in Fashion
Marketing and Media

If you want to work in Retail Fashion Management then the Diploma in Fashion Merchandising, Marketing and Media is for you. You won’t design and you won’t sew fashion. Your focus will be all the aspects of fashion retail between the designer/ manufacturer and the customer.


Bachelor of Arts: Fashion

If you want to create new fashions, set the trends and own the runway then the Bachelor of Arts: Fashion degree is for you! You will design and sew and stage wonderful runway shows and so much more.


Bachelor of Arts Honours: Fashion

If you want to influence the fashion world through your global fashion perspective then the Bachelor of Arts Honours: Fashion degree is for you! This is a pure research degree. It requires no design or sewing skills. Open to anyone with a commensurate Bachelors degree.

Latest News

2 July

Posted by FEDISA

FEDISA is pleased to formally welcome Ms Renée Jain to the FEDISA Academic Advisory Council where she will hold the portfolio of Information Technology Systems. With 20 years of Retail and IT experience, Ms Jain is currently the Supply Chain Systems Manager at Ackermans, a value retailer and stockist of affordable family clothing in South […]

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23 April

Posted by FEDISA

New on-campus support with registered counsellor Aimee Fouche. Aimee is available by consultation (student discount applies) for all FEDISA students. Aimee specialises in motivation and visualization techniques and also deals with matters of trauma and grief. Contact Aimee at or 076 522 0413 (@counselloraimee) to book your appointment. #fedisa #fedisacares #fedisastudentlife.

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5 April

Posted by FEDISA

2019 FEDISA applications are now open. Email us at to get your full application pack today. Want to find out more? Give us call at 021 424 0975 or email us your questions at .

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Bachelor of Arts in Fashion

Goals and Objectives Goals and Objectives

The aim of the 3-year BA: Fashion Degree is to produce fashion professionals, empowered with the entrepreneurial skills, to see the design process through from concept to consumer.

Accreditation Accreditation

FEDISA (Pty) Ltd is registered with the Department of Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration Certificate No. 2007/HE07/001.

Apply today Apply today

Complete our online application form and join South Africa’s leading fashion institute.


Career Destinations

  • FEDISA™ Alumni 2010, Fashion / Media Stylist

    The Fashion Stylist’s role can be broken down into three categories: Editorial Styling for magazines, Brand Consultancy and Celebrity Styling.

    Stylists working on photo shoots will select the clothing and accessories to create the “look” of the model for the shoot. The magazine or art director will give direction as to the styling theme and brands to be featured. Brand Consultancy is another role of a stylist. Many brands hire stylists at the end of the collection creating process, when most of the clothes have been designed to help “pull the look together.”

    Celebrity Stylists work with specific celebrities, either on a regular basis for day-to-day dressing or for a special occasion, such as a media event. When dressing a celebrity for an event, the stylist will consider any brand relationships that the celebrity supports, current trends and also what the message is the celebrity wishes to convey to the public.

    Matthew Britten

    - FEDISA™ Alumni 2010, Fashion / Media Stylist
  • FEDISA™ Alumni 2007, Fashion / Media Editor

    Fashion Editors & Journalists work within the fashion media; either for a publication, website, TV channel or advertising company.

    The term fashion journalist is not specific to one role; it may be that you are a stylist, fashion editor, fashion assistant, fashion reporter, etc… Many fashion journalists work freelance, allowing them to change companies and partake in various job related activities.

    The primary aim of a fashion journalist is to convey current trends publicly through the media. As a fashion journalist you will conduct extensive research within the fashion industry. You will choose significant issues, matters, styles and major events for publicising.

    Cara-Lee Ruditzky

    - FEDISA™ Alumni 2007, Fashion / Media Editor
  • FEDISA™ Alumni 2008, Fashion Trend Forecaster / Analyst

    Fashion Trend Forecasters predict future movements in colours, fabrics and styles by analyzing consumer behaviour, spending patterns and global social and economic influences on the fashion industry.

    They typically work in large fashion retailers or manufacturers to determine what consumers will be wearing a year in advance.

    Fashion Trend Forecasters are very analytical and keenly engaged with the world around them in order to offer their companies the lowest risk profile for future spending.

    Elize-Mari Naude

    - FEDISA™ Alumni 2008, Fashion Trend Forecaster / Analyst
  • FEDISA™ Alumni 2008, Brand Environment Coordinator

    Fashion Brand & Visual Presentation Managers collaborate with executive store management to evaluate merchandise plans, product sales targets and profit goals.

    They analyze store floor plans and customer flow patterns to determine the optimal locations to create merchandise displays. Brand & Visual Managers strategically create and produce the theme, layout, colours, signage and props of all store displays and set design standards.

    After the displays are in place, Brand & Visual Managers analyze the promoted products’ sales data and make adjustments if the projected goals are not being achieved.

    Dominique Dau

    - FEDISA™ Alumni 2008, Brand Environment Coordinator
  • FEDISA™ Alumni 2012, Fashion / Garment Technologist

    Garment and Textile Technologists carry out a range of technical, investigative and quality control procedures on all clothing and textiles, ensuring the products perform to specifications.

    They work on the development of products normally within a fashion supplier or fashion retailer head office, improve production efficiency and quality, and liaise with those involved in the production process. Clothing technologists are involved in all aspects of garment construction and are expected to keep up to date with technical innovations.

    The selection of materials they work with is wide, including natural and synthetic textiles – leather, fur, metals and plastics. Tasks typically involve liaising with designers, adapting designs to suit production methods, sourcing fabrics and accessories, undertaking quality evaluations of materials and responding to product queries, including complaints, from wholesalers and customers.

    Kirsty Regasto

    - FEDISA™ Alumni 2012, Fashion / Garment Technologist
  • FEDISA™ Alumni 2009, Fashion Designer

    Fashion Designers study social trends in clothing styles, fabrics, and colours, and use these to create garments and accessories that make up fashion ranges or one-off garments.

    Fashion Designers may focus exclusively on one expert area, such as sportswear; women’s wear, footwear or accessories for major brands, or may address a much broader range of fashion as an independent designer.

    Fashion Designers set fashion trends according to places, seasons, cultures, world events or any such specific theme. They are responsible for the changes in the fashion industry and the evolution of new meanings for fashion.

    Tozama Dyantyi

    - FEDISA™ Alumni 2009, Fashion Designer
  • FEDISA™ Alumni 2012, Fashion / Accessories Buyer

    Retail Fashion Buyers are responsible for planning and selecting a range of products to sell in retail outlets.

    Buyers source new merchandise and review existing lines to ensure products remain competitive. By fully understanding customer needs, they are able to maximise profits and provide a commercially viable selection of merchandise at competitive prices.

    Keeping up to date with market trends and reacting to changes in demand are key elements of the role. Retail Fashion Buyers have a considerable amount of responsibility and autonomy in what is often a pressured environment that frequently includes international travel.

    Natasha Holland

    - FEDISA™ Alumni 2012, Fashion / Accessories Buyer
  • FEDISA™ Alumni 2011, Costume / Theatre Designer

    The Costume Designers’ work is integral to defining the overall ‘look’ of films, and their role requires a great deal of expertise.

    Their creative work ranges from designing original costumes, to overseeing the purchase and adaptation of ready-made garments. As heads of the costume department, Costume Designers are responsible for staffing, and for managing a team of skilled personnel.

    Costume Designers also supervise practical issues, such as departmental budgets and schedules, the organization of running wardrobes, and costume continuity. An interest in and excellent grasp of design history, styling and visual presentation is essential for this career.

    Robin-Lee Johnston

    - FEDISA™ Alumni 2011, Costume / Theatre Designer

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