Birds of a feather fashion
Supermodel Alessandra Ambrosiois the official Brand Ambassador of the new international LASCANA campaign YOUR WORLD. YOUR RULES.
In its new YOUR WORLD. YOUR RULES global campaign , swimwear and lingerie brand LASCANA celebrates feminine strength and assertiveness with international supermodel Alessandra Ambrosio.
Hamburg, 26April 2018
Sarah Rissen, Head of Multi-Channel Marketing for LASCANA, is thrilled about the new cooperation with international top model Alessandra Ambrosio, whose fame willhelp boost LASCANA’s entrance into the American market, which has already taken place.“During production, Alessandra made it clear that she would only promote things she was 100% convinced of. With Alessandra Ambrosio,we have found the perfect messenger for our new campaign YOUR WORLD. YOUR RULES. To us, Alessandra stands for independence and effortlessly combines the roles of mother and career woman while celebrating her femininity. We are inspired by Alessandra’s strong personality and believe she perfectly embodies the spirit of our new campaign.”
Through its brand slogan IT’S A WOMAN’S WORLD, LASCANA has for years identified with the needs and demands of modern women. The new “YOUR WORLD. YOUR RULES.” campaign takes this attitude a step further. In the new campaign, LASCANA is represented by Alessandra Ambrosio, a womanwho gracefully balances success and femininity.The new campaign offers provocative slogans designed to inspire modern women to feel more confident about their success and sex appeal, including,“You can wear anything you stand for”or “What am I wearing underneath? Character.”Alessandra hopes that the new campaign will inspire women to live by their own personal rules“instead of following other people’s rules of life.” As she put it,“A woman who loves herself is happy and self-confident about it and can actively share this joy with others.”
Alessandra Ambrosio’s success as both a business woman and style icon perfectly align with LASCANA’s new brand approach. As a mere teenager, Ambrosio launched her career,modelling for renowned international fashion magazines such as Vogue, Elle and Marie Claire and was sought after and promoted by the world’s most influential fashion designers. With a lot of hard work, discipline and a positive attitude, Ambrosio has become the influential fashion icon that she is today. More than 16 million international fans follow her across her social networks.
As a swimwear and lingerie brand, LASCANA aimsto inspire women to always enjoy the moment, feeling confident and self-assured without letting their femininity and sensuality fade into the background. As Alessandra Ambrosio said, “The most important thing about swimwear is to feel good wearing it and to highlight the features you like about your body.”
The latest umbrella campaign with Alessandra Ambrosio was developed by SERVICE PLAN and photographed in Malibu, California by New York photographer Tim Petersen under the creative management of Christian Sommer (Service plan.)The accompanying TV spot was produced by SERVICE PLAN in cooperation with Munich-based production company NEVEREST.
LASCANA – It’s a woman’s world is a brand brought to the US from Europe specializing in swimwear, lingerie and clothing. Backed by over a decade of retail experience in Europe, LASCANA launched its US online shop early in 2017 with the mission to inspire the American woman to look and feel fabulous in her own body.
LASCANA is the ultimate destination for shopping cutting-edge swimwear, beautiful light clothing and sensual lingerie specially developed by women for women. We at LASCANA are committed to creating high quality and great fitting collections ranging from sizes 0 to 24 and cups AA to G to suit every woman’s needs.
The corporate headquarters and fulfillment warehouse of LASCANA USA is based in Florida, an area recognized for its trendy swimwear and beach fashion. LASCANA USA offers a wide variety of styles inspired by and suited for the warm weather and sunny beaches of Florida and beyond.
LASCANA –It’s a woman’s world stands for the perfect fusion of sensuality and competence