Business of fashion book

Business of fashion book

“Moving beyond simplistic analyses of the sexist gaze, Mears is rigorous in her analysis of the conservative sexual and racial stereotypes that models embody, but refreshingly honest about the opportunities and excitement that modeling provides young women and men. Mears's book represents an original, highly readable contribution to the field.”—Choice

“A model scout noticed Mears while she was waiting in line at a Manhattan Starbucks and was eager to sign her up. The encounter led her to focus her sociology studies on the modeling industry and, in the grand ethnographic tradition of embedding within a field to study it more closely, to go back to the profession herself. It was a move that would eventually lead to a position as an assistant professor at Boston University and the publication of her new academic book, Pricing Beauty.”—Boston Globe Book Section

“A well-researched, well-written, and thorough study of the industry.”—Publishers Weekly

"Ashley Mears is a talented ethnographer, a first-rate sociological thinker and an artful writer. Pricing Beauty offers a dazzling, engaging, utterly original contribution to public and scholarly understanding of embodiment, gender, race, culture, and markets. A riveting work of priceless beauty!” —Judith Stacey, author Unhitched: Love, Marriage and Family Values from West Hollywood to Western China

“Mears’s winning formula: combine deep inside knowledge of the fashion business, based on intensive observation, with useful sociological ideas, and present the result in readable, witty and incisive prose. I learned a lot and you will too.” —Howard S. Becker, author of Art Worlds

“Ashley Mears shows us beauty is not in the eyes of the beholder but in the complex ensemble of organizational imperatives, social networking, and critical timing. She reverses stereotypes of gender pay, sexuality, and the making of markets. It is a first-hand analysis that does not let up in its page-turning intelligence and unremitting clarity.” —Harvey Molotch, Professor of Metropolitan Studies, New York University

"Pricing Beauty is a a courageous and provocative book. Mears takes us behind the curtain of high-stakes fashion. Drawing on her own experiences as a model, Mears uncovers the far less glamorous side of the industry, one that few of us will ever see. This is sociology at its finest: thoughtful analysis, great storytelling and an empathetic perspective on the lives of so many who pursue their dreams, only to find a few nightmares along the way. A must read for anyone interested in understanding how celebrity is made." —Sudhir Venkatesh, author of Gang Leader for a Day

"This book is a pleasure to read—an entertaining, well-written and sophisticated analysis. I strongly recommend it to anyone interested in the intersection of aesthetics, gender, and labor.” —Debra Gimlin, author of Body Work

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