Fashion capital of the world 2018

Fashion capital of the world 2018

It’s a good time to be a follower of fashion right now and if you’re into fashion history and the names behind some iconic fashion houses, the new series of American Crime Story is what you need.

The latest series will reveal all the drama behind the murder of renowned Italian fashion designer Gianni Versace and it’s left us thinking of our favourite fashion capitals.

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Think fashionable cities and you probably think of the usual suspects - Paris, Milan, New York and London.

However in recent years Instagram has opened up the fashion world to all new cities for sartorial inspiration.  

As part of its #CURATDBY campaign, London-based fashion brand Long Tall Sally worked with trend forecasters to scour the globe and pinpoint the top alternative fashion destinations to travel to, keeping you ahead of the fashion curve.

1. Bogota, Colombia

With its recently launched Fashion Week, Bogota is at the epicentre of Colombia’s fashion revolution.

From the avant-garde to the craft-inspired, the catwalks are gaining international acclaim.

Among the beautiful colonial buildings you’ll find hip boutiques, cafes, galleries and some spectacular street art; graffiti is one of the city’s defining characteristics.

2. Copenhagen, Denmark

The pared back elegance of “Scandi-chic” – mainstay of Danish interior design – is now making its mark on the fashion scene.

Copenhagen’s style set mix casual basics, menswear tailoring (the checked blazer is having its moment right now) and designer brands effortlessly.

Head to fashion emporium Kyoto and lifestyle store Henrik Vibskov for clothes to covet, stopping by Tivoli Gardens for the essential Insta snaps.

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3. Seoul, South Korea

Currently taking the global fashion scene by storm, Seoul’s street style culture is all about statement-making: think high impact slogans, edgy details, and dare-to-bare cuts. An Instagrammer’s nirvana.

Add to the mix pioneering skincare and cosmetics aka ‘K-beauty’, the world’s coolest airport and Asia’s largest underground mall at Coex, it’s a potent combination.

4. Kiev, Ukraine

Kiev has gained international attention with a new wave of talent, most notably fashion’s golden boy, Demna Gvasalia, creative head of Vêtements and Balenciaga.

An influx of design talent is breaking the mould with unconventional post-Soviet flair. For creative inspiration head to Landscape Alley with its mosaic sculptures.

Stop for lunch at Mama Manana before heading on to Kiev’s coolest concept store Corner CS, home to Ukrainian fashion and interior design.

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5. Berlin, Germany

When cutting edge fashion, world-class nightlife and out-there art come together, the result is a creative wonderland.

Fashion photographer Marija Mihailova says, “throw away the guide book, take a walk through the streets of Berlin and breathe it all in. You’ll find style inspiration everywhere you look.”

6. Lagos, Nigeria

For a refreshing take on global fashion, look no further than Lagos.

Nigeria’s cultural hotspot sees designers and local fashion influencers combining modest dressing with bold colourful prints. Collections are dynamic; full of inspiration and confidence.

Currently trending is anything off-the-shoulder – the brighter, the better.

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7. Sao Paulo, Brazil

Pop culture meets haute couture in South America’s fashion capital with Sao Paulo Fashion Week widely regarded as the largest after the big four.

This cosmopolitan community is fast emerging as the global go-to for contemporary street style. Start your fashion exploration at the multi-storey Farm, with its boho collections, plant walls and concrete expanses.

If you’re in town on a Saturday, don’t miss the Benedito Calixto Arts Market for eclectic shopping and people watching.  

8. Savannah, Georgia, US

With New York and Los Angeles pricing out the creative community, designers and artists have been steadily flocking to Savannah, Georgia, a cultural hub with the Savannah College of Art and Design (SCAD) at its core.

The city’s style is romantic, bohemian and vintage inspired – think ruffles, lace, embroidery and cutwork - reflecting its reputation for pre-loved boutiques and antique shops.

Check into The Bohemian Hotel, eat dinner at the Olde Pink House Restaurant and wake refreshed for a day’s shopping in the beautiful River Street.

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9. Shanghai, China

By launching its flagship store in Shanghai, Burberry sent a clear signal to the fashion world.

Nicknamed the Paris of Asia, Shanghai is a relative newcomer to the Fashion Week cycle yet already international buyers are seeking out Chinese brands as a refreshing alternative.

Entrepreneurial and experimental, it’s exciting to see where Shanghai’s fashion scene will go next.

Grab a coffee and brace yourself for the 3.4-mile long Nanjing Road – China’s number-one shopping street.

10. Stockholm, Sweden

The fashion aesthetic of Stockholm is effortless, with home-grown design talent such as Rodebjer and Johan Lindeberg leading the way.

No visit to Sweden would be complete without a trip to the cobbled streets of Gamla Stan.

Head to Gudrun Sjödén for ethically sourced Scandi fashion and moose-shaped artefacts. And don’t leave the city without making an all-important visit to the ABBA museum for serious outfit envy.

What are your favourite fashion capitals? Let us know in the Comments section below.

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