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Peter-Frank Heuseveldt (1974), after attending school for TV journalism, worked for children’s programs, the music industry for a pop act, and doing research for artists. He was introduced to fashion photography by his former roommate. Since then he has worked for photo agencies as a producer/booker and a talent spotter. His current work allows him to pursue his passion of supporting photographers by helping them develop their identity/signature, which is key to telling their visual stories. Working in all aspects of photography; client, producer, and artist side, he excels in his ability to work behind the scenes, bringing a practical approach to the process. Currently he is largely focusing on expo’s and gallery shows, while working with such visual talents as Viviane Sassen and Lernert & Sander.