John paul gaultier fashion
Male order bride: Androgynous model Andrej Pejic steals the show at bridal fashion week in wedding dress
Published: 10:40 BST, 11 May 2012 | Updated: 21:14 BST, 11 May 2012
He regularly dresses as a woman and has been snapped in everything from push-up bras to mini-skirts.
But androgynous model Andrej Pejic truly got in touch with his feminine side this week as he sauntered down the catwalk wearing a selection of bridal gowns.
With his long blonde hair swept into a flattering updo and his lips rouged, the 20-year-old channeled his inner bride.
Australian androgynous model Andrej Pejic presents a creation by Spanish designer Rosa Clara
Mr Pejic opened the show for Rosa Clara at Barcelona Bridal Week 2012 in an ethereal white gown, with a thin ribbon tied under the bust and gauzy layers of skirt revealing his platform shoes.
He later made a second appearance in a figure-flattering, floor-length textured dress, topped with a matching button-up, cap-sleeve jacket.
Both dresses were far more traditional than the one he previously wore as the star bride of the Jean Paul Gaultier Haute Couture Spring 2011 Fashion Show.
Show-stopping: Pejic stole the limelight as he led the other female models down the runway
The US size 2-4, the 6ft 1in model has fast become one of the most talked about figures in the fashion world with his long platinum locks, icy blue eyes and delicate, slender body, and is the only top-tier fashion model who can walk down the runway as either a man or a woman.
'He's just this beautiful thing that everyone wants a piece of,' says stylist Ken Anderson, who dressed Mr Pejic for a German magazine cover.
Though he isn't trying to be a woman, many in the transgender community have already claimed Mr Pejic as their own and last year, the gay and lesbian magazine Out named him 'stylemaker of the year' putting him on its cover wearing a bridal veil and flowers in his hair.
Earlier this year Jean Paul Gaultier also signed him as the face of its first men's fragrance since its iconic torso-shaped Le Male.
The opportunity will not only give the model a change from flaunting his femininity on the catwalks of women's couture, but will provide a stark contrast to traditional men's perfume campaigns of the past.
No one yet knows whether he'll be appearing as a man or woman.
Double take: Pejic showcased two different bridal styles at the fashion show in Barcelona
Wedding belles: Pejic stands backstage with the other models
But life hasn't always been so easy or glamorous. Born in Bosnia, Mr Pejic spent much of his childhood living in a Serbian refugee camp before his family fled the country for Australia. He was discovered by a talent scout while working at a McDonald's as a teenager.
From an early age, he exhibited qualities thought of as traditionally feminine, for instance, preferring Barbie dolls over toy cars. As a teenager, he often hung out with girls and was once busted for stealing make-up from a drugstore.
Mr Pejic says acceptance from his friends and family made him comfortable in his own skin.
'I'm lucky in that sense,' he says. 'If I had big muscles and were hairy with a beard, I might not be comfortable with that.'
He follows in the footsteps of Mischa Barton who previously wore a silk organza Rosa Clara gown on the Bridal Week runway in 2010.
Boys will be girls: Male model Andrej Pejic as Jean Paul Gaultier's bride at last year's Couture show in Paris
Blushing bride: 'He's just this beautiful thing that everyone wants a piece of,' says stylist Ken Anderson
Gay and lesbian magazine Out named Pejic 'stylemaker of the year' putting him on its cover wearing a bridal veil and flowers in his hair